The whole engine · one operator
Your marketing engine, run by one operator.
A one-person marketing practice for growth-stage B2B SaaS. I own the full acquisition engine, set the strategy, and build it myself. Up to three companies at a time.
By the numbers · most recent engagement, a Salesforce DevOps platform
16,000+
Newsletter subscribers, written and shipped edition to edition.
0%
Email bounce, down from 25–38% after a campaign-level fix.
1
Gated partner portal, built end to end.
Restored
Site-wide form attribution that had gone missing.
The engine
Positioning
Voice-of-customer research sets the angles, so the message uses the words buyers already say.
Demand generation
Paid campaigns written from tested messaging, with a distinct conversion action per campaign so spend optimises against the event that matters.
Lifecycle & automation
Scoring, nurtures, and routing built inside your marketing automation platform, so qualification runs without manual uploads.
Analytics & attribution
GA4, tag management, and funnel dashboards wired end to end, with broken tracking found and fixed first so the numbers reflect what happened.
Marketing engineering
Custom forms, event tracking, and landing pages built in code, so campaigns fire and report cleanly with no iframe embeds or thank-you-page hacks.
How it works
Diagnose, build, run. In that order.
I take the engine on in a fixed order, because building the wrong thing fast is still the wrong thing.
Diagnose
I map your funnel end to end, from first ad to closed record, and find the links that leak. You get the read before anything gets built.
Build
I build the fix myself: campaigns, automation, tracking, pages. No brief handed down, no queue behind other accounts.
Run
I operate the engine and report against the whole chain, from spend through to pipeline.
Engagements from
$18,000 / month
A retainer with a defined scope. You get a senior operator embedded in your marketing, working the whole chain from strategy through build.
Capacity
Three slots
I take on up to three companies at a time. The cap is what keeps each engine getting senior attention every week.